Relationship Marketing

Smart internet marketers have learned from the wisdom of their contemporaries that Developing a Relationship With Website Visitors is vital to the succcess of a website, and the greater number of "useful" and/or "free" information services that can be offered to visitors in their marketing website copy, the higher the chance they will return and refer others to the site.'

This is called Relationship Marketing! (Article)

Example: Jack was a Sales Trainer who wanted to utilize his website to promote himself; a variety of books and ebooks; and his programs to a global audience of Sales and Marketing Professionals. Jack also wanted to be able to take bookings and payments over the internet.

Jack considered three things ...

what key words his prospective clients would most likely use when searching for sales training services and related topics;
what typical internet services his target audience would be likely to use "often", and
what ongoing useful information he could supply to his "captured" audience to maintain a relationship with them.

Jack decided to register the domain name "www.salesmotivations.com" to incorporate his major keywords, and then chose to equip his Web Site with the following inclusions:

An Introduction Page
An About Us Page
A Contact Page incorporating a secure contact form.
A Sitemap page (named sitemap.html to make Search Engines happy)
A Training Program Summary Page
An Information Page about each training program
A Training Program Itinerary page with updates
A "Sales Tips" Blog (web log) that visitors could subscribe to
A Monthly Motivational Newsletter Sign Up Page (Autoresponder Email)
A Shopping Portal - for his own and affiliated books, ebooks and programs
An Ecommerce Gateway to be able to accept real-time payments online for books and programs.
A "Recommend It to a Friend" Form
A Reciprocal Links Page

Jack was able to secure most of the items from his hosting service or easy to download sites, that took literally minutes to set up ... he also gained the bonus of additional income by affiliating to pay for click ads in his "blog" service.

Consider what you will need in your marketing website, a good way to establish what is available is surfing the web to view other marketing websites.

We will now move to the essential techniques of preparing Website Copy to satisfy both your customers and the search engines.

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