Doorway Pages Search Engine Optimisation

 

Doorway Pages Search Engine Optimisation Internet Marketing

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SIMPLY THE BEST AT INTERNET MARKETING

By MadamSplash 2006 Update

Doorway Pages Search Engine Optimisation Internet Marketing

 

 

 

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The philosophy of Doorway Pages and Index Pages has changed somewhat in the last 5 years, but they are still relevant and useful to assisting search engines and visitors to your website.  Particularly for websites that have many products, services and key word targets, this information can prevent your site from participating in SPAM.  Continued from Keywords and Key Phrases.

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Spam

MadamSplash Trivia

 

Where did the term

SPAM originate?

Monty Pythons

Flying Circus?

 

Interesting Article by

Brad Templeton

 

      Doorway Pages

Doorway pages are viewable pages designed to be submitted like normal web pages to the Search Engines and Directories.  They are mostly used these days to focus on a unique product, service or or keyword/phrase.  They are particularly important if your website has a large number of keyword and key phrase targets.

Doorway Pages to the Stars

There is a lot of controversy surrounding index and doorway pages and creating too many of them is considered an abuse (i.e. spamming the index).  A really nasty search engine optimisation tactic that has reared it's ugly head is to create a site of multiple pages and links specifically to drive down a competitors site.

Now let us be clear on why they created Spamming Rules. The idea was to prevent repetitive nuisance and worthless content pulverizing the internet. If more than one of your (identical) web-pages show up in a keyword search category, then you are spamming, even if they are different domain addresses.

What I am teaching you today would allow you to do that ... but I promise you, if you abuse the system, a competitor will turn-you-in-to-the-authorities, and you can kiss your hard work goodbye! Certain search engines are apparently not only canceling submissions but banning the entire domain registration of obvious abusers.

Handled fairly and appropriately however, using Doorway Pages is the most effective way to attain a higher ranking.

Automated search engines have their limitations e.g. if your site depends upon dynamically generated (cgi, asp, php) pages or uses frames and/or Java Script ... Spiders can lose the plot! 

 

I can recommend an invaluable tool supplied by Master.com whom supply a Directory Search Engine facility that behaves like the more common spiders. A quick check by this tool shows up all the errors, missing links, confusions and duplicates that will be a problem when submitting your website to search engines.  There is also a list of other brilliant tools listed on the marketing tools page later in the program.

 

      Doorway Pages Layout

 

This is the recommended linking layout of doorway pages to prevent spamming.

 

Sitemaps are valued and encouraged by search engines to list your site pages.  A good site map has a caption and brief paragraph incorporating keywords and phrases about each web page in your website.

Doorway Pages Search Engine Optimisation Internet Marketing

Spam

MadamSplash Trivia

 

Spam refers to the practice of:

 

Sending unsolicited marketing emails.

 

Unreasonable repetitive key words in website copy and/or code in attempt to fool search engines.

 

Sales and marketing notices placed upon another website without invitation or permission  (e.g. bulletin boards etc.)

 

Duplicate material, particularly that which  shows up in the same search engine search results.

 

Too many hyperlinks on one web page.

 

The Sitemap Page, best named as sitemap.html seems to be the only page in websites that the search engines provide multiple link immunity, probably because it is useful to indexing your site, and can be a comprehensive guide to visitors.

 

Search Engines also accept sitemaps in xml, text and rss formats.  There are a number of free programs in the world that will assist you automate the process of developing these types of sitemaps, some of these are listed on the marketing tools page.

 

Important pointers on doorway pages:

  • Create and optimize your doorway pages in the same way you would any normal web page.

  • Ideally locate them in the root directory of your website.

  • Ideally name the doorway page using the featured keyword or short key phrase

  • Ensure that Keyword Headline Hyperlinks link back to your Master (Root) Index Page using the principle keywords and key phrases targeted on your index page.

  • Ideally create a circle of links, i.e. have doorway pages only link to each other (as shown above)

  • Only link back to doorway pages from the index page if your total links do not exceed 30

  • Include Doorway Pages in your sitemap.

  Index Pages and the use of Sub Domains are covered next  ... lets now move to Index Pages.  
   

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