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SIMPLY THE BEST AT INTERNET MARKETING?

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Welcome!

Simply The Best is a program where we provide the advice that we wish we had received prior to setting up this web site back in 1994!

Participation is free with no requests or obligations. However, if you do find this site valuable, we would greatly appreciate a link from your website or blog to this program.  Don't forget to tell your friends and associates!

Now without further ado, let's get on with the show!

The truth is there is too much to learn, which is why, those who are unreservedly described as web designers or web developers, are wise to specialize in one or two areas.

As vast as the Internet may seem, the World Wide Web is controlled by a "surprisingly small", number of futuristic market leaders who recognized the potential in the earlier days of the internets' inception. Quietly and with much focus, these powers joined hands and developed strategies to bring a very fragmented concept into a workable marketing tool.

The web experienced a few catastrophes along the way, like the massive "Dot Com" failures and mass exodus of the early 90's.  SPAM which used to be a tinned meat product was re-created as a word that referred to the billions of marketing emails that pulverized our email boxes. Then came the emergence of Internet Virus' and Trojans (like the infamous Melissa Virus) that literally shut down the computers of some of the worlds largest companies.

Internet Statistics

Despite all that, they were able to harness this massive marketing resource, simply by offering the essential free services that we now take for granted e.g. Search Engines and Web Tools.

There were only 40 Million users when we began in 1995;  202 Million in the first extract of this Program in 2000;  805 Million Users in 2003 update; and now it is estimated that there are an extraordinary 1.03 Billion users  in 2006!

Australia has always been an active participant in the development of the web and in some cases led the way.  Australian Engineers developed some of the first Search Engines that were used globally and it was recently announced that Google will be implementing a new Algorithm called Orion that has been created by an Israeli Student at the NSW University!  (Read Article Google Algorithm)

• Those who say they are "Internet Experts" they are not telling the truth!  We are ALL novices still! The trick is to be guided by the most experienced novices!

• Get rich fast schemes - don't get drawn into the clever hype, pay out ... then lose out. Make sure they provide proof of their claims, and if you cannot trial a program or service free ... ignore it.

• Ecommerce Sites - they say it is a secure site ... really? (Helloo-oh! believing that anything is secure on the internet is ... a dangerous belief!). I apologize for being an alarmist. It is true that ecommerce programs are becoming much more sophisticated, smarter and more secure, unfortunately the internet is still the target of internet fraud from hackers, phony emails and shopping portals.

• Use Debit Cards where possible instead of Credit Cards to maintain control of cash flow.  I have had to replace my Visa Card twice as a result of petty thievery!

• Do Not SPAM; i.e. send unsolicited email to ANYBODY, and always have a written indemnity at the end of your marketing emails to assure the receiver that they have not been SPAMMED. Always include information on how they may "opt out" from future communications. (More about all types of SPAM later in the program).

The next section examines the concepts in more detail  ... continue to  Internet Marketing