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Article
by MadamSplash
Tourism
is one industry that has fully embraced the internet as an effective
marketing tool, and as Australia relies very much on it's travel and
tourism marketing dollar, our country is host to some of the worlds
smartest tourism marketing sites.
Despite all that however, the tourism
industry is highly aggressive on the internet, and it is getting harder
to compete with those who invest millions of dollars to maintain peak
exposure and high ranking on the Web.
Internet
Marketing combines the essence of traditional marketing mediums such as
sales promotion, graphic design, creative writing, advertising,
relationship marketing, loyalty marketing, direct marketing with web
design and email.
Internet Marketing also
utilizes the internet to fully integrate other marketing operations within
the organisation, such as online ordering, inventory update, booking
schedules, transportation, distribution, freight, tracing, and financial management.
Today
we can buy virtually every known retail
product on the web. We can book our car rentals, motel accommodation
and airline tickets on-line. Internet Banking is no longer a novelty but
an essential time saving tool that we rely upon to conduct our everyday
money transfer needs.
Behind
the scenes of these remarkable websites, special marketing technology
operates updating inventories; scheduling orders; producing
invoices, picking slips and delivery notes; right through to the man free
compilation of financial information such as profit and loss financial
records.
 Tourism - An Aggressive
Industry on the Web
Destination Marketing is a hugely
aggressive industry on the web, and gaining a top spot in chosen
keywords is becoming increasingly harder. The small operator is up
against multi national tourism marketers whom invest millions of dollars
to maintain high ranking and peak visibility.
Understanding the most cost effective means
of gaining exposure on the web is a full time job. Search engines are
fickle entities that can change their methods of listing websites
literally overnight, meaning a website that might incorporate thousands
of man hours, can drop out of sight in the blink of an eye.
Even highly experienced professional web
designers and internet marketers find themselves on an eternal learning
curve treadmill.
The writer, who's internet experience began
in 1995, took a two (2) year break from web design and internet
marketing to follow other commitments. In the two years of
absence, the web had changed so substantially, it took 6 months
to get back up to speed with modern developments.
Like it or not,
tourism marketing
relies on the internet to survive, and as the opportunities can be so
lucrative, doing the job properly is mandatory.
 A Unique Partnership
Program for those without the Sultans Fortune
Splash
Marketing is offering a unique partnership program for a limited
number of tourism operators whom offer a great product or service, but
do not have the Sultans Fortune to employ the experience and
skills of a high level internet marketer, which in our case can clock up
to
$120 per hour.
Instead, we choose put our time, money
and expertise
were our mouth is, and will negotiate a marketing percentage to be
remunerated upon performance. Both parties find this a very
lucrative way to take full advantage of the internet.
Operating
from Cairns, one of Australia's key tourism centres, Splash Marketing has
had the privilege to work with a number dedicated travel and tourism
operators, who's business we have taken as seriously as our
own.
Splash
tourism clients have included motor homes, car rentals and
holiday
accommodation facilities.
Let's at least talk!
To
discuss your Internet Marketing needs call or email
MadamSplash in
Cairns on 1800 775 244 or
(07) 4081 0244.
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