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Article
by MadamSplash
One
has to sit back and marvel at just how far computer technology and the
Internet have come in the last 30 years. If you can remember having
to dial into the individual search engines directly, then you've probably
been involved with the internet as long as we have.
I
recall back in mid 70's having coffee with a girl friend who was working
with a pioneering technology company, who talked about a mysterious new
service that they were launching called "E-mail".
At
the time I was working with an Australian Computer firm that were serious
contenders in the mad race to develop a broad-spectrum operating system
that was going to revolutionize the use of p.c. computers for general
use.
We
all know who won that race - Bill Gates and his Windows Product, which was
the result of smart marketing, not necessarily a smarter operating
system.
Little
did we realize the impact that this technology was going to have on all of
our lives ... we were told it would save us time ...
At
the time of the Splash Marketing inception the internet was well underway
with 39 Million users already connected to the world
wide web. It is now estimated that there will be 1.1 Billion users on the
web by the end of this year.
That is phenomenal growth by any
business standard, but more importantly it is an indication that
despite the many criticisms of the world wide web, it's popularity is
growing. A resource so large, it is enough to make any professional
marketers' jaw drop, which is why key players have worked decades to find
ways of harnessing the web.
The
Internet can be an extraordinary and cost effective communication tool, if
used properly.
 By Jove I think
they've
GOT It!
Take
some time out from the internet industry for longer than a year, and
waking up is a little like Rip Van Winkle, opening his eyes to a
completely new age. So many more technologies, some things have been
improved, some have been made worse, but on the whole, it's looking good
for internet users.
The
search engines have finally
come of age, to take control of the majority of useless spam materials
that have pulverized the web for near on a decade. We can now get
down to using the Web to it's fullest and most integrous marketing
potential.
Today
we take for granted the fact that we can buy virtually every known retail
product on the web. We can book our car rentals, motel accommodation
and airline tickets on-line. Internet Banking is no longer a novelty but
an essential time saving tool that we rely upon to conduct our everyday
money transfer needs.
Behind the scenes of these extraordinary websites, special internet marketing technology
operates updating inventories; scheduling orders; producing
invoices, picking slips and delivery notes; right through to the man free
compilation of financial information such as wages or profit and loss financial
records.
Organisations
that have offices interstate and overseas can now communicate effortlessly with
the ability to centralize many of their marketing and administrative
functions.
A
small business can save thousands of marketing dollars simply by
emblazening their web address upon their vehicles, bill posters and
advertisements. Customers can gain instant online information instead of
waiting for a costly produced hard copy communication, that more often
than not, will end up in the rubbish bin.
Today's business
executives will actually raise an eyebrow if you don't
have a website!
 Now
Anybody Can Do It!
As
a result of smarter WYSIWYG Web Design and content management packages,
modifying web pages is becoming more in the reach of the average person,
to the point that office assistants and executives can make instantaneous
modifications to their website, without relying on a technology based web
designer.
Which
is the way it should
be ... well at least for small websites!
Pretty Cool Hey!
MadamSplash
One More Fat Bottom Internet
Goddess!
To
discuss your Internet Marketing needs call MadamSplash on 1800 775 244 or
(07) 4081 0244. end. |
